Mitchell Vogler is a marketing and sales professional who is currently operating his own firm in Georgia. He is also an entrepreneur who understands both sides of the marketing spectrum; as a small business owner, and as a marketing professional. Here are some useful tips for marketing professionals working in the field, and trying to support loyal clients.
In order to be a successful marketing professional, you need to know your trade. This seems like an obvious tip, but modern marketing changes all the time. New technologies make marketing easier, but it can also make it more complex. You have to have an in depth knowledge of marketing tools like social media, and you also have to know how to take advantage of search engine optimization.
In addition to knowing your trade, you have to be able to develop a strategy for your clients. Sit down with your clients and make sure you understand exactly what they want out of a marketing strategy, and what they expect to gain from your services. Be realistic with your clients when it comes to what you can provide, and what they can hope for based on strategies discussed.
Get to know the companies that hire you. Marketing has the most impact when you have a full understanding of the client. Sure, some marketing strategies can cross over from client to client, but when you truly understand the company your marketing, you’ll be able to reach an audience on a more personal level.
Mitchell Vogler has been working in the marketing and sales industry for nearly twenty years, and he knows what it takes to succeed.